PEDIGREE Foundation intends to focus on several program categories for its 2025 annual grants, which are helping to increase adoption rates across the animal welfare community:
Foster programs that place dogs in temporary, loving homes while awaiting adoption, where foster caregivers or families offer care, advocacy, and socialization to prepare them for permanent homes, with an emphasis on initiatives that facilitate adoptions directly from foster care.
Transport programs that help organizations move dogs from overpopulated areas to regions with better adoption opportunities, with a particular focus on transporting them directly into foster and adoption programs.
Behavior programs that focus on socialization, training, and stress relief to help dogs overcome behaviors that may prevent them from being adopted into loving, forever homes. This includes both in-shelter and post-adoption behavior support programs.
The 2025 PEDIGREE Foundation grants program includes two types of grants which shelters and rescues can apply for now.
DOGS RULE.™ Grant ($100,000) – This two-year grant ($50,000 per year) may be awarded to one applicant in 2025 to fund new, creative and innovative initiatives that not only help their own organizations but also could serve as best-practice models for other shelters and rescues to help increase dog adoption rates.
Program Development Grants ($10,000 – $15,000) – These grants are designed to support activities that enhance the programming capabilities of shelters or rescues, with the goal of improving dog adoption rates. This may involve the expansion of current programs or the creation of new ones.