Hy-Vee – Charitable Giving Program
Grants, Sponsorships, Gift Cards, and In-Kind Support for Health, Food Security, and Education Programs
Hy-Vee’s Charitable Giving Program supports nonprofit organizations working to strengthen the communities the company serves. Through its giving program, Hy-Vee considers requests aligned with health and wellness, food security, and education and economic empowerment. Applications are accepted year-round and reviewed on a rolling basis.
Organization: Hy-Vee
Support Type: Cash donations, sponsorships, Hy-Vee gift cards, and in-kind product/services support
Geographic Focus: Hy-Vee communities / trade area
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Read our Corporate Grants for Nonprofits: Ultimate Guide to learn how corporate funding works.
About the Funder
Hy-Vee is committed to making a meaningful impact in the communities it serves. Through its charitable giving programs, the company supports initiatives that address community needs, improve wellbeing, and help families and children access resources that support healthier and more stable futures.
Hy-Vee’s giving is community-centered, with local stores playing an important role in supporting nearby organizations and corporate review available for larger or broader-reaching requests.
What This Program Supports
Hy-Vee focuses its charitable giving on three primary pillars:
Health & Wellness
Hy-Vee supports initiatives that promote physical, mental, and overall wellbeing in the communities it serves. The company places particular emphasis on human health and children’s health.
Food Security
Hy-Vee supports programs addressing hunger and food insecurity, including food banks and other initiatives that help families and children access nutritious meals.
Education & Economic Empowerment
Hy-Vee invests in education, skill-building, and economic empowerment, especially for children and vulnerable populations. The company is particularly interested in trades and career pathways that are important to Hy-Vee’s future workforce.
Eligible Support Types
Organizations may request several types of support through Hy-Vee’s online donation portal:
Cash Donation
Philanthropic support without a commercial incentive.
Sponsorship
Philanthropic support that includes a commercial incentive or recognition benefit.
Hy-Vee Gift Card
Gift card support for eligible charitable purposes.
In-Kind Product / Services Request
Product or service donations from Hy-Vee.
Eligibility & Preferences
To be considered for funding, organizations must meet the following criteria:
Be a permanent, tax-exempt 501(c)(3) organization or international equivalent
Not be a private foundation
Request support for a program aligned with one or more of Hy-Vee’s giving pillars
Provide financial statements from the previous year
Submit only one request per fiscal year
Annual external audits are strongly encouraged.
Collaboration with Hy-Vee stores and employees, whether past or present, is encouraged but not required.
Review & Approval Process
Hy-Vee reviews applications on a rolling basis. Funding decisions are typically made within 90 days of submission.
The review pathway depends on the scope and scale of the request:
Local Support
For programs with localized community impact, applicants are encouraged to communicate with their nearest Hy-Vee store. Local store teams are often best positioned to understand and respond to community needs.
Corporate Review
Requests that span multiple Hy-Vee communities or exceed certain value thresholds may be reviewed by Hy-Vee’s corporate charitable giving team.
Board Review
The Hy-Vee Board of Directors reviews and votes on donation requests submitted by nonprofits and organizations in the company’s trade area. Decisions are based on alignment with Hy-Vee’s giving mission and philosophy.
Event & Capital Campaign Requests
Requests for specific events or capital campaigns must be submitted at least 90 days before the event or need date.
Capital Campaign Requirements
Capital campaign requests must meet additional requirements:
The campaign must align with Hy-Vee’s business objectives
Requested amounts should generally not exceed 20% of total funds raised from the business community or 5% of total campaign funds raised from all sources
The application must include a list of committed and requested funding sources
The funding mix should include public and private sources, including percentages of public contributions
If a feasibility study was conducted, supporting documentation must be provided
Funding Restrictions
Hy-Vee is unable to provide funding for:
Requests benefiting individuals or families
Travel or conferences for nonprofit employees
Memorials, endowments, and annual campaigns
Fraternal, labor, or social organizations
Political candidates, campaigns, or organizations
Requests for religious teachings or religious purposes
Deficit reduction campaigns
Organizations that discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected statuses
Funding Amounts
Hy-Vee does not publish standard award amounts. Funding decisions depend on alignment with Hy-Vee’s giving pillars, geographic fit, request type, available budget, and the scope of the proposed impact.
Hy-Vee notes that it receives funding requests far exceeding its annual charitable giving budget. As a result, the company may decline support for worthy organizations or reduce support for previously funded programs.
Timeline & Review
📅 Application Timeline: Rolling / year-round
📅 Decision Timeline: Typically within 90 days of submission
📅 Event & Capital Campaign Lead Time: Submit at least 90 days before the event or need date
📅 Request Limit: One approved or reviewed request per organization per fiscal year
Duplicate requests will generally be held until the next fiscal year’s budget.
Application / Request Process
Organizations should submit donation requests through Hy-Vee’s online request portal and select the appropriate area of focus:
Health & Wellness
Food Security
Education & Economic Empowerment
Applicants should also identify the type of support requested:
Cash donation
Sponsorship
Hy-Vee gift card
In-kind product or services request
Apply / Learn More
➡️ Submit a Hy-Vee Donation Request
Why This Opportunity Is a Good Fit
This opportunity is a strong fit for organizations that:
Serve communities where Hy-Vee operates
Focus on health and wellness, food security, education, or economic empowerment
Can demonstrate clear community benefit
Are seeking flexible charitable support, including cash, sponsorship, gift cards, or in-kind donations
Have local connections with Hy-Vee stores or employees
Because Hy-Vee accepts unsolicited applications year-round, this can be a useful opportunity for nonprofits seeking rolling corporate support. Organizations with local impact should consider building relationships with nearby Hy-Vee stores before or alongside submitting an online request.
Corporate Grants Guide Notes
Review Type: Rolling review
Typical Lead Time: Decisions typically within 90 days; event and capital campaign requests should be submitted at least 90 days in advance
Best Suited For: Nonprofits focused on health, hunger relief, children, education, workforce pathways, and community wellbeing
Geographic Fit: Hy-Vee communities / trade area
Support Types: Cash donations, sponsorships, gift cards, and in-kind product or service requests
Relationship Strategy: Local store engagement may strengthen requests with community-specific impact
